About WE

About Wheel Estate

More than 2 million RV's across Canada are only used 14 days a year. We’re here to help the rubber meet the road for the other 351.

Founded in 2013 and headquartered in Calgary, Alberta, Wheel Estate is Canada’s most trusted peer to peer RV sharing marketplace.

Wheel Estate makes it easy for RV trailer owners and aspiring travellers alike to hit the road and explore the great outdoors with ease and peace of mind.

Making the most of owning a trailer doesn’t have to mean spending as many days as possible on the road every year. Wheel Estate allows owners to enjoy their mobile adventure-makers when it’s convenient and makes it possible to earn a profit or offset the cost of ownership when it’s not.

Qualified owners across Canada can rent their trailers to verified guests looking for a simple, secure way to enjoy an unforgettable vacation-on-wheels. The listing process is free and fellow travellers can search, discover and book the RV trailer that suits their needs.

At Wheel Estate, we believe that the perfect holiday comes in as many shapes and sizes as there are campers in the wilderness, and our goal is to turn the road less travelled into the road that leads to adventure.

The Wheel Estate Story

The concept behind Wheel Estate was born out of a search for an affordable family vacation.

With few budget-friendly camping rental options available in the conventional marketplace, we saw an opportunity to create a platform for easy, affordable trailer rentals that would make road trip travels accessible to all. We wanted to make it possible for everyone and anyone to experience, explore and come to love the great outdoors on their own terms and timeline.

So whether you’re in search of an affordable weekend getaway, or you have a travel trailer you love but can’t seem to use as often as you’d like, Wheel Estate was created with you in mind. 

You now have the access you need to find the perfect wheeled-vessel for your next adventure, and the tools you need to simplify ownership and put money back in your pocket to offset monthly bills, pay for your own special holiday or cover the cost of ownership.

With more than two million privately owned RV's in Canada, Wheel Estate is here to help create meaningful experiences, one trip at a time.

Meet the founders

Chad Ball

CEO & Co-founder

Chad originally carved out a career path in law enforcement, studying Criminology at Mount Royal University in Calgary, Alberta, but quickly discovered he had the entrepreneurial bug. Chad saw an opportunity in the construction industry and acted on it, which lead him to the ownership and operation of a concrete company for several years. After a successful run in the concrete business, he utilized his knowledge of the business by taking on the role of project manager for a Calgary custom home builder.

Chad is dedicated to developing the best online user experience, and scaling the technology so that everyone has the opportunity to use the unique online platform. He believes strongly that technology should be leveraged to not only connect people online, but offline as well, allowing real people to have real meaningful experiences.

With Wheel Estate he hopes to accomplish just that.

Fun Fact: Chad is very competitive and hates losing, to date his son has never beaten him at mini sticks.

Cherie Ball

COO & Co-founder

Born and raised in Calgary, her passion is family. Her father was her mentor, and from him she learned patience, business acumen, how to be a great judge of character and to always be true to herself. To top it off her husband is her business partner, so it’s only natural that family has a powerful influence on her vision, decisions, and aspirations for Wheel Estate.

Cherie discovered her entrepreneurial spirit at an early age, always thinking of new ideas and always challenging the status quo. With the rise of the Collaberative Economy, Cherie plans to share Wheel Estate with those too looking to challenge the traditional way of doing things. Cherie's vision for Wheel Estate is to continually strengthen and empower "our community" with values that embrace openness, humanness, and connectedness, where people can create their own opportunities, discover new connections, and create lasting memories.

For over 14 years she held various positions within the oil and gas industry and has worked on a number of teams throughout the Province of Alberta.

In 2001 she was given the best promotion of all, she became the President and CEO at Mom Industries.

Cherie is a great communicator, she listens to her gut, she is dedicated, fair, and determined. Cherie is the feeling behind the brand of Wheel Estate, and is deeply committed to crafting a meaningful exchange that creates value for both trailer owners as well as guests. She understands the needs of the user’s, and excels at creating the emotional connection associated with a wonderful vacation. She strives to ensure every user experience is one to remember.

Fun Fact: Although communication is one of Cheries' strong suits, cliche phrases are not.

A few examples are:

"If you give him a meter he will take five miles"
"Here we go..........hang on to your pants"
"I get it now, they have to get back to the future, because they are in the past......wait what?"

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