Born and raised in Calgary, her passion is family. Her father was her mentor, and from him she learned patience, business acumen, how to be a great judge of character and to always be true to herself. To top it off her husband is her business partner, so it’s only natural that family has a powerful influence on her vision, decisions, and aspirations for Wheel Estate.
Cherie discovered her entrepreneurial spirit at an early age, always thinking of new ideas and always challenging the status quo. With the rise of the Collaberative Economy, Cherie plans to share Wheel Estate with those too looking to challenge the traditional way of doing things. Cherie's vision for Wheel Estate is to continually strengthen and empower "our community" with values that embrace openness, humanness, and connectedness, where people can create their own opportunities, discover new connections, and create lasting memories.
For over 14 years she held various positions within the oil and gas industry and has worked on a number of teams throughout the Province of Alberta.
In 2001 she was given the best promotion of all, she became the President and CEO at Mom Industries.
Cherie is a great communicator, she listens to her gut, she is dedicated, fair, and determined. Cherie is the feeling behind the brand of Wheel Estate, and is deeply committed to crafting a meaningful exchange that creates value for both trailer owners as well as guests. She understands the needs of the user’s, and excels at creating the emotional connection associated with a wonderful vacation. She strives to ensure every user experience is one to remember.
Fun Fact: Although communication is one of Cheries' strong suits, cliche phrases are not.
A few examples are:
"If you give him a meter he will take five miles"
"Here we go..........hang on to your pants"
"I get it now, they have to get back to the future, because they are in the past......wait what?"